Beautify Draft Marketing Strategy Structure

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• Brand Awareness: Utilize social media platforms to increase brand recognition and awareness among the target audience. This can be achieved through regular posts showcasing the unique value proposition of Beautify, customer testimonials, behind-the-scenes content, and influencer partnerships.

• Content Marketing: Develop a content strategy that emphasizes the benefits and features of the app and the treatments it offers. Share tutorials, product demos, and tips related to skincare and beauty. Utilize Instagram and TikTok to reach younger audiences and take advantage of the trend toward short-form, visually engaging content.